Google interest in financial customer data.

The brand new bankers:” Google is getting into banking to take back the business it lost to Amazon”, by Kate Rooney in CNBC

Google’s key motivation is customer data, according to analysts. By seeing what users spend money on increase its insights into consumer purchase behavior (and consumer finances more broadly

Amazon has 54% of U.S. product searches online, compared to Google’s 46% market share.

Google is ensuring that it doesn’t have to “disappoint” customers by not approving their creditworthiness

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